What do people really mean when they talk about “impact investing?” Why do people make
impact investments, and how do they do it? What counts, and what doesn’t?
This primer provides family enterprises* with clear explanations of the “why,” “how,” and
“what” of impact investing. This report will illuminate the diversity of the impact
investing marketplace as it exists today and provide families with a basic understanding of
how they can start making more impact investments more effectively.