Primer: Real Assets
Real assets can create a tangible, enduring impact. By investing in affordable housing, green
buildings, and sustainable land management, families can generate positive, physical change in
communities they care about most.
Several ImPact member families are using assets they already own, such as family farms or real
estate companies, to create measurable social and environmental impact. Other families are
making new impact investments in real assets as part of their general asset allocation. Real asset
investments are particularly well-suited for investors whose impact objectives include supporting
underserved communities, enhancing resource efficiency, or improving sustainable food and fiber
systems.
The purpose of this primer is to explore various real asset impact investing strategies families use to achieve their overall impact and financial objectives. This document is intended to be exploratory
and not a source of investment advice.