Early-stage impact investments can be a powerful tool for scaling businesses that are designed to
make money and have measurable social impact. Though investments in mission-driven startups
are risky, they can generate extraordinary financial returns while enabling innovative businesses
to address critical social and environmental problems.

Early-stage impact investing can help preserve a family’s sense of collective purpose and cultivate
entrepreneurial spirit across multiple generations. The tangibility, excitement, and mission clarity
of early-stage impact investments often appeal to younger family members and can help engage
them in the management of family assets.

The purpose of this primer is to explore the different early-stage impact investing strategies families use to achieve their overall impact and financial objectives. This document is intended to be explanatory and not a source of investment advice.