This is a joint report by The Impact and Universität Zürich, maps ultra-high net worth (UHNW) families’ interests and activities in impact investing, revealing a gap between desired and actual investments, particularly in Education and Agriculture and Food, while also highlighting the impact of COVID-19 in increasing motivation for impact investing. It proposes financial intermediaries improve their impact investment offerings and suggests families plan to increase their impact investment allocation significantly over the next ten years.